Halter
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The Brief — every Thursday
Read the thing before you subscribe
A weekly read for people who do marketing for a living. Written, not generated — and worth opening whether or not you are looking for a job.
Free. Written by hand, not generated. One click to stop — and we never sell the list.
One thing worth understanding this week — a shift in a channel, a platform change, a number that moved and why.
One piece of work, pulled apart. What the team was actually trying to do, and whether it worked. Not an awards roundup.
Who is building a marketing team right now, who just left one, and what that usually tells you about where a company is headed.
A handful of roles worth a second look, picked by hand from the week. Pay shown wherever the company published it.
A sample issue. The roles are open on MKTHIVE right now; the rest of each week is written by hand.